SOUL CITY
Brand Design / Art DirectionIndependent Project
Soul City is a non-conformatist and revolutionary music platform dedicated to artists who embody the soul of music. These musicians, chosen based on their unique musical background, are invited to perform at local venues for wide audiences. This brand was deliberately designed to contrast with Carnegie Hall, the prestigious, classical concert hall. Soul City’s mission is to expand the traditional standards and redefine the heart of music.